The Power of Partnerships: How Hard Work Plus Some Social Media Spread the Word about Invasive Callery Pear

October 2, 2018 | Bradford Pear

On September 28, hard work on the part of Missouri Invasive Plant (MoIP) Task Force members culminated in a successful day. MU cut down a callery pear tree and became the first official signer of the MoIP Task Force Pledge to Stop the Spread of Invasive Species. You can read the whole story here.

In addition to the dozens of people attending the ceremony, MoIP, the MU College of Agriculture, Food and Natural Resources, and others helped spread the word online.

Here are the results of that concentrated effort, from MoIP’s social media accounts.

 

MU CAFNR kicked it off in real-time.

A few minutes later, Carol Davit’s photos made it onto Instagram.

This post reached 470 accounts and was seen 698 times.

An Instagram story serialized the morning via 6 photos, along with text about our mission. Instagram stories were seen 76-116 times depending on the individual story (views were enhanced by location tagging and hashtags).

One Instagram story prompted a private message from a flower grower working on a tree ordinance for the City of Springfield that’s looking to address some invasive species issues (especially with the Callery Pear). She wanted our moinvasives email address to discuss someone to talk to to make sure their work is in line with what we are doing.

In total, we made 1,216 impressions last week on Twitter.

And then Carol’s photos were on Twitter…

MU got in on the action with a Retweet:

Which earned 12,000+ impressions

Lately, average MoIP Twitter impressions range between 75 to 250, so this is huge.

And of course, Facebook had to get in on the action. This link to our blog post reached nearly 1,800 people, earned 99 engagements (clicks, likes, hearts) 9 shares, and 24 link clicks.

Support MoIP, the Grow Native! Program, and the Missouri Prairie Foundation

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